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The Website module gives you a hosted storefront that runs off the same catalog and the same inventory count as your booth. Sell a dragon at the fair, and the website knows. Sell one online Thursday night, and Saturday's packing list knows.
Everything is editable in Settings → Store and the on-site editor:
Simple formatting is supported everywhere: # headings, **bold**, lists, and links.
Product pages show real availability. Sold-out items collect "notify me when it's back" emails instead of dead-ending. Made-to-order products keep selling as backorders and tell you how many to make. See Inventory & made-to-order.
Every page ships with proper titles, descriptions, social-share cards (your product photo and price, not a blank box, when someone shares a link on Facebook), structured data for Google rich results, and a sitemap. Upcoming shows are marked up so they can appear in Google's event listings. You don't have to configure any of it.
Storefronts are edge-cached: if our servers have a bad day, your shop keeps serving customers.
Website Basic is the full store: hosted storefront, custom domain, checkout, orders, themes. Premium adds block-built custom pages and website analytics (traffic, conversion, abandoned checkout). See Billing & plans.